Digital Marketing Specialist

Hi, I'm Ajay
- Digital Marketing Expert

A passionate digital marketer who turns data into growth and clicks into customers — leveraging cutting-edge strategies across paid media, SEO, and programmatic advertising.

📚 PG in Digital Marketing – Digifine Academy  |  BMS (Marketing) – Mumbai University

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Ajay Gupta - Digital Marketing Expert
About Me

Passionate Marketer,
Digital Thinker.

Hello! I'm Ajay Gupta, a fresh and enthusiastic digital marketing expert based in Mumbai. I recently completed my Post Graduation in Digital Marketing from Digifine Academy and hold a BMS degree in Marketing from the University of Mumbai.

As a fresher, I bring a strong academic foundation and a deep passion for the ever-evolving digital landscape. I thrive on crafting data-driven campaigns that generate real results — from boosting search rankings to scaling paid advertising ROI.

My expertise spans paid marketing, SEO, social media management, programmatic advertising, and other in-demand digital marketing disciplines. I'm eager to channel this knowledge into impactful real-world work.

🎓 PG – Digifine Academy 📖 BMS – Mumbai University 🚀 Open to Opportunities
What I Do

My Skills

🎯

Paid Marketing (PPC)

Expert in Google Ads, Meta Ads, and LinkedIn campaigns. I design, launch, and optimise high-converting paid campaigns that maximise ROI and minimise cost per acquisition.

🔍

Search Engine Optimisation

Skilled in on-page, off-page, and technical SEO. I craft keyword strategies and content frameworks that drive sustainable organic traffic and improve search rankings.

📱

Social Media Marketing

Proficient in creating and managing content strategies across Instagram, Facebook, LinkedIn, and YouTube to build brand presence and engage target audiences effectively.

📡

Programmatic Advertising

Knowledgeable in DSPs, DMPs, and real-time bidding ecosystems. I leverage audience data to deliver highly targeted display and video ads at scale with precision.

📊

Analytics & Reporting

Comfortable with Google Analytics 4, Meta Insights, and Google Data Studio. I translate raw data into actionable insights that guide smarter marketing decisions.

✉️

Email & Content Marketing

Experienced in building email funnels and crafting compelling content that nurtures leads. I understand how storytelling drives conversions at every stage of the buyer journey.

Portfolio

My Projects

📈

Google Ads Campaign – Local Business Growth

Designed and executed a full-funnel Google Search & Display campaign for a local Mumbai retail brand. Achieved a 3.5x ROAS with optimised ad copies, negative keyword management, and landing page A/B testing over a 60-day period.

Google Ads PPC A/B Testing ROAS
🔎

SEO Audit & Strategy – EdTech Website

Conducted a comprehensive technical and content SEO audit for an online education platform. Developed a keyword cluster strategy and improved organic search visibility by 60% within 3 months through on-page fixes and content optimisation.

SEO Technical Audit Content Strategy Keyword Research
📲

Social Media Growth Campaign – Fashion Brand

Developed a 90-day organic + paid social media strategy for a fashion startup. Created content calendars, ran targeted Meta Ads, and grew the Instagram follower base by 4,000+ while achieving a 5% average engagement rate.

Instagram Meta Ads Content Calendar Engagement
Insights

My Blogs

🏙️ Mumbai · Education
Education & Career

Best Digital Marketing Institute in Mumbai

Discover the top-rated institutes in Mumbai that offer industry-relevant digital marketing courses and real-world training to launch your career.

Read Article →
💡 Skills · Career
Skills & Growth

Top 10 Skills You Need as a Digital Marketer

From data analytics to creative storytelling — explore the essential skills every modern digital marketer must master to stay ahead of the curve.

Read Article →
🔍 SEO · Strategy
SEO Fundamentals

What is SEO? A Beginner's Complete Guide

Understand the fundamentals of Search Engine Optimisation — how search engines work, why SEO matters, and how to start ranking your website organically.

Read Article →
Achievements

My Certifications

Certification 1
Certification 2
Certification 3
Certification 4
Certification 5
Let's Connect

Get in Touch

Let's Work Together

Whether you're looking for a passionate digital marketer to join your team, collaborate on a project, or simply want to connect — I'd love to hear from you!

📞
+91 9987174295
✉️
ajaysunilgupta657@gmail.com
📍
Mumbai, Maharashtra, India

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